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What Kind of Paper is Used for Flyers?

When using flyers as a form of the printed marketing, you want to ensure you’re getting right. It’s definitely not just as simple as just choosing some words and images when printing flyers, paper and then distributing, you need to make sure you’re creating the perfect form of communication with new and existing customer and that your flyer isn’t just going to end up in the recycling bin, without even been read. But how do you achieve this? Have a look below at what kind of paper is used for flyers:

What Are The Different Types Of Paper To Use

It doesn’t matter if you’re creating a batch of flyers for an upcoming event or a brochure that shows all your products, the paper that you choose matters. There is an abundance of choices available when it comes to paper choices. Let’s have a look at some of the most popular paper types, why they’re used and how they can add to your promotional power: 

Bond Paper

This paper is most commonly known for documents such as government bonds, however, it’s also used for promotions this is because it is a strong and durable paper. It’s made from rag pulp which leads to a high-quality feel and finishes. If you’re after luxury, this is this paper to choose from. It’s good for holding ink and is robust so it will retain its quality even if written on. This makes it a good choice if you offer a promotion that requires the customer to fill in their details on the flyer in return for discounts.

Silk Paper

This type of paper sits between gloss and matt. It has a gloss finish without the shine and has the softness of matt but with a silkier coating. This makes it an ideal candidate for flyers. This is one of the most popular when trying to attract new customers. They can be extremely durable and having a shine to the paper almost gives an automatic good impression.

Pulp Paper

If you’re looking for greener options when printing flyers, pulp paper is great for achieving this. It’s created using paper pulp, it’s usually rough to touch with an uncoated finish, it allows a more rustic feeling.

Brown Kraft Paper

Brown craft paper is recycled and perfect for attracting the attention of your customer base. It has a vintage, natural quality and is used by many businesses that work with the environment. When it’s combined with bold, standout designs, the end results can be stunning.

Gloss Paper

If you’re looking for perfect sharpness, text in brilliant color then gloss paper is best for you. It ensures you have a clear end product with a shiny finish it really attracts customers’ attention.

What is the standard size of paper to use for a flyer (or the different options).

The cost of printing can sometimes put smaller companies off using larger printing methods, it’s essential that they decide on the right size of paper that is going to meet their requirements. It’s not a secret that leaflets and flyers are a widely popular choice for businesses of all sizes, they’re often a core part of the marketing schemes they have in place. You’re most likely using flyers and leaflets to try and capture new customers in areas that your business works well or hasn’t had custom from before, therefore it’s important for you to use the right size of paper for the job. Let’s have a look at some of the different size options that are available:


A4 (297mm x 210mm). When printing flyers this is probably the largest that you should be going. Although A3 may be used for leaflets, it’s less than ideal for a postable flyer. You have plenty of room to promote your business with A4, and it’s also the size that most people are used to dealing with on a daily basis, making the design element simpler. You will also find that if you’re planning on printing internally, working with A4 can help to keep costs low.


A5 paper is half the size of A4. It’s one of the most popular sizes used when flyer printing, it’s small enough to fit in someone’s pocket but large enough to include all the details you need to. The space that you have to use is less than half the amount of space you have with A5, so you need to make sure you’re utilizing this space extremely well. If you’re planning on completing direct mail campaigns, these are a popular choice.


These are a very similar size to a postcard. In our increasingly digital age, this size is starting to be used more and more. These are often inserted into packages to help promote further products that may be of interest to the existing customer. This size of paper can help to reduce costs when flyer printing too.  These make a great way to include additional services or offer your customers discount codes for future purchases.

So, Which size is right for you?

You need to really think about what you are planning on using the flyers for. If you need to provide a lot of information on your flyer then opting for A4 or at minimum A5. If you want to cut costs and make the flyer easy to carry around for your customers then A6 may the better choice. Whichever size you choose you to need to make sure you are showing your message in a clear, and easy to read way. Don’t crowd it with too much information, this can put your customers off, at the same time, if you have a lot of empty space, you might be better off reducing the size.

What is the cost of printing flyers?

The cost of printing flyers can be affected by several different factors. You need to think about the quantity you need, the size, the type of paper, the weight of the paper and the images or text that is going to be included. Sometimes you can fall on deals where you get a free trial and are able to print a certain amount of flyer for free and just pay for postage, however, you don’t usually get the correct amount for what you need. You can use this as a way to check the quality and service that you are receiving from the flyer printing company.

The general cost for a one-sided, full color flyer can be in the price range of .69 cents per flyer. If you’re buying in bulk you may be able to get a discount for example (500 one-sided flyers for $159.99).

If you have a high-quality printer, this could be a good option for you. You may need to purchase high quality paper (80 or 100 lb paper), which cost $10-$15 for a pack of 250 pages. You will also need color ink if your flyer uses colors, which is about $25 per cartridge.

What is the best font for flyers?

Printed marketing isn’t just as easy as putting some words onto paper and distributing it. Customers can be fickle and at times difficult to capture. You need to have a bold, clear, bright print that draws people in alongside captivating visuals as well as needing to make it readable and attractive. Sometimes thinking about the font for your flyer can be an afterthought, however, it should be classed as a priority. The right choice of font can complement any images or color scheme that you choose, and it can also improve the overall appearance of your material. When choosing your font, you need to ensure that it is readable, identifies with your brand, matches the tone of your flyer and balances with any visuals.

Some of the most common fonts that provide maximum readability include Century Gothic, Verdana, and Helvetica. They all fall within the Sans-serif family and are seen as clean and simple, but effective.

When flyer printing, you need to make sure you make considerations in all of the above areas to ensure you are giving your customers the message you are aiming for. At the same time, you also need to think about your budget. Using these together should help you to decide which type of paper is going to suit your needs the most. Contact International Minute Press for additional questions or to start an order.